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3 Must-Have Tools for YouTube Success

How I Boosted My Click-Through Rate from 6% to 11% in 6 Months

3 min readJan 22, 2025

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YouTube is not just about creating videos — it’s about creating videos that *people actually watch*.

That’s where these three tools come in! These are my 3 secret weapons I have been using for YEARS to edit videos easier, faster, and more professionally. 🎬

1. TubeBuddy: Your SEO Powerhouse

I use TubeBuddy for tags and meta-data for videos, and it makes uploading to YouTube SO MUCH EASIER.

  • TubeBuddy is what I use for keyword research. It’s the reason my click-through rates shot up from 6% to 11% in 6 months. The right keywords boost your SEO, helping your videos get discovered over time.
  • Title Suggestions: If you’re struggling with titles for your videos, TubeBuddy suggests ones that actually work.
  • Biggest Benefit: If you’re already putting in the work to create videos, TubeBuddy ensures that effort doesn’t go unnoticed. Your videos become searchable — and that’s the key to growth.

Check out TubeBuddy here!

2. Canva: Your Thumbnail Whisperer

First impressions matter, and on YouTube, your thumbnail is the first thing people see. Canva is the best for creating thumbnails that *pop*!

  • Thumbnail Templates: I keep a running sheet of thumbnails in Canva (see 👇), and making thumbnails is fast and easy for me now.
  • Replicate Success: Reuse images in your thumbnails that perform well (have a high CTR) to save time & creative energy. A good thumbnail can mean the difference between someone clicking or scrolling!
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My running list of thumbnail templates in Canva. Easy to experiment & swap out!
  • Easy Experimentation: Canva’s templates are ridiculously easy to customize if you’re not a designer. And they’ve got templates for more than just thumbnails — there’s even video editing templates.

Check out Canva here!

3. Artlist.io: Your Secret Editing Weapon

Artlist.io will make your videos look PRO. It’s like an endless treasure trove for video editing.

  • B-Roll, Sound Effects, and Music: Unlimited downloads for any sound, song, or scene you can dream of. It’s actually crazy, and I’ve never found a more comprehensive (yet affordable) library.
  • Plugins, VFX, Transitions & VO’s: You can also download unlimited plugins, visual effects, fun transitions and even create voiceovers with AI. Faceless YouTube channels rejoice — these are perfect for you!
  • The Pro’s Choice: As a video editor, this is my favorite tool. It’s not just my secret weapon — it’s the secret weapon of sooo many creators and editors on YouTube!

Check out Artlist here!

What is your favorite tool? Which do you plan to try?

🎁 Bonus: I created 10 free done-for-you aesthetic video editing templates that you can use over and over again! They’re included in the free Viral Checklist! 🎬 Download the Viral Checklist here

*Affiliate links are used in this post.

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