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Week 12 of a 12 Week Series on Growth Marketing

Each week for 12 weeks, I am writing about what I am learning through the Growth Marketing Mini-Degree from the CXL Institute. This week, I worked through the last two courses in Module 7: Marketing Strategy and Project Management for Marketers.

Marketing Strategy started off with a simple predication: “In a for-profit company, your company’s goal is to live out its mission, and in order to live out its mission, we need to generate revenue from selling products or services.

Although marketing remains simply a powerful tool for reaching people and achieving business goals, there are many misconceptions about the…


Week 11 of a 12 Week Series on Growth Marketing

Each week for 12 weeks, I am writing about what I am learning through the Growth Marketing Mini-Degree from the CXL Institute. This week, I worked through the last course in Module 7: Optimizing Your Marketing Tech Stack.

Your marketing tech stack is simply put: the digital tools that you use in your business to function day to day and focus on & store customer data. It includes tools for marketing but also sales, support, and development. Tools like Gmail, Calendly, Zoom, YouTube, Dropbox, Wave, Slack, and Final Cut Pro X are just a handful of “tools” that I personally…


Week 10 of a 12 Week Series on Growth Marketing

Each week for 12 weeks, I am writing about what I am learning through the Growth Marketing Mini-Degree from the CXL Institute. This week, I worked through the last course in Module 5 and two courses in Module 6: Account Based Marketing, GrowthMaster Training Workshop, and Optimizing Your Growth Process.

In Account Based Marketing or “ABM”, it truly is a game of “chess not checkers” because when you’re running an ABM campaign, the true leaders think many moves ahead. It is not a path to instantaneous results, rather it bears fruit by taking a strategic, coordinated, and sustained approach to…


Week 9 of a 12 Week Series on Growth Marketing

Each week for 12 weeks, I am writing about what I am learning through the Growth Marketing Mini-Degree from the CXL Institute. This week, I worked through three courses in Module 5: YouTube Ads, Technical SEO & Data Driven Influencer Marketing.

This week, I’ll mostly be focusing on the third course I took, Data Driven Influencer Marketing, mainly since it’s my business’ niche & personal interest.

YouTube Ads

This course was all about how to optimize your ads for YouTube. A few interesting stats about YouTube:

  • YouTube is the second most visited and second largest search engine in the world.
  • Each user…


Week 8 of a 12 Week Series on Growth Marketing

Each week for 12 weeks, I am writing about what I am learning through the Growth Marketing Mini-Degree from the CXL Institute. This week, I worked through three courses in Module 5: Maximizing Audiences For Your PPC Campaigns, SEO Driven Editorial Calendar, and LinkedIn Advertising.

Maximizing Audiences For PPC Campaigns

This course was focused on audiences, and how we can create really effective audiences, hone in on our ideal audiences, and how we can optimally use those audiences across all channels.

One of the more helpful sections of this course to me focused on intent-based marketing. How do we target intent? Keeping in mind our…


Week 7 of a 12 Week Series on Growth Marketing

Each week for 12 weeks, I am writing about what I am learning through the Growth Marketing Mini-Degree from the CXL Institute. This week, I worked through three courses in Module 5: Google Ads, Content Strategy for Lead Generation, and Retention: the most underrated growth channel.

Google Ads

This course dove into an intermediate approach to setting up a Google Ads account, including how to create ad groups, build campaigns, and create different channels. In addition, creating effective ads for your business also means being able to accurately track ROI and attribution.

Campaigns are what house the ad groups, keywords, and any…


Week 6 of a 12 Week Series on Growth Marketing

Each week for 12 weeks, I am writing about what I am learning through the Growth Marketing Mini-Degree from the CXL Institute. This week, I worked through three courses in Module 5: Email Marketing, Messaging Strategy in PR, and Facebook Ads.

Email Marketing: From Basics to Best-In-Class

Email marketing for business is still invaluable in 2021. It provides a form of communication that is direct to the customer, delivered at the most relevant time they read, and customizable to what they might be interested in. Compared with reach on social media (around 2%), the open rate for emails can be up to 30%. And email marketing…


Week 5 of a 12 Week Series on Growth Marketing

Each week for 12 weeks, I am writing about what I am learning through the Growth Marketing Mini-Degree from the CXL Institute. This week, I worked through two courses in Module 4: Landing Page Optimization and Product Messaging.

In Landing Page Optimization, we outlined what a landing page is, and how it serves our overall purpose. A landing page is the first page that a user lands on after clicking on a link or ad to your site. It’s the page that hopefully has a clear CTA and concise messaging that matches the source, and meets the customer where they’re…


Week 4 of a 12 Week Series on Growth Marketing

Each week for 12 weeks, I am writing about what I am learning through the Growth Marketing Mini-Degree from the CXL Institute. This week, I worked through the last 3 courses in Module 3: Google Tag Manager for Beginners, Attribution, and Excel and Sheets for Marketers.

Google Tag Manager for Beginners was one of the best courses so far in my opinion, maybe because it was so comprehensive and the instructor teaches good data management habits from the start, so I felt like I was really setting up my websites up to win. Remember last week when we installed code…


Week 3 of a 12 Week Series on Growth Marketing

Each week for 12 weeks, I am writing about what I am learning through the Growth Marketing Mini-Degree from the CXL Institute. This week, I worked through the first two courses in Module 3: Google Analytics for Beginners and Intermediate Google Analytics.

The Google Analytics Beginner and Intermediate courses were the ones I was MOST excited about. I’ve been wanting to learn in-depth GA for some time, and this course delivered! Google Analytics is just one of a host of Google-made products that collect, store, and report data. Although GA is best at storing data, it also collects and reports…

Emily Olson

Video Editor & Founder www.EllevonEditing.com

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