How To Make A YouTube Channel That Actually Works

YouTube is the world’s second-largest search engine, and it has more video uploads in a day than Starbucks lattes made in all time. Nowadays, almost every celebrity has a YouTube channel. The platform is home to some of the biggest influencers, brands, and creators in the world. If you want to create a channel that can actually grow from the ground up, then this post is perfect for you.

Make your channel stand out

YouTube is a unique platform, and because of that, it needs to be treated differently than other social media channels. You can’t just follow the same old formula for your YouTube channel and expect different results.

Before we get started, you need to understand how YouTube works:

• Your title should benefit the viewer: “5 Fashion Trends for 2022”
• You need good thumbnails (and they’re important): “Wedding Makeup Tips — 5 Easy Looks For Your Big Day”
• You need videos that are better than others: high quality, well edited, and above all else, informative.

What to upload

Your channel is your baby, so it’s important for you to know what kind of content to put on there.

You should be uploading two types of videos — long-form and short-form. Long-form content is videos that are 20 minutes or more in duration, while short-form content is less than 20 minutes. Keep in mind that the average YouTube video length is 8:28 minutes.

The type of video that you’ll want to focus on will depend on your niche and your target audience. For example, if you’re a makeup brand, then it might make sense for you to upload makeup tutorials as well as makeup hauls to your YouTube channel.

How to know if you’re successful on YouTube?

A general prerequisite for success on YouTube is to have a large number of subscribers and views but if we look deeper, there are other factors that can help predict what will make a video successful. Here are some things you should take into consideration:

• Is your title catchy? Titles should speak to your audience in an easy-to-understand manner. It should also be something that makes people want to click and watch the video.
• Is your thumbnail eye-catching? The thumbnail is the first thing people see when they’re scrolling through their feed or searching for a specific topic.
• Is your content engaging? You want viewers to stay engaged in the content throughout the entire video. A good way to do this is by using humor and relevant memes and GIFs in the beginning of the video so viewers feel compelled to continue watching.

Post-Production Pro Tip: Become familiar with your analytics and monitor your video’s Watch Time to see how long the average viewer is sticking around and more importantly, at what point in the video are most people dropping off? This information is key! You can’t improve on what you don’t measure.

A Note On Going Viral

Instead of focusing on virility (something you can’t control), focus on being consistent (something you can control). Going viral is not usually luck, contrarily, its more often about consistency and getting more of your work out there to shine.