The 3 Most Important Things to Track Monthly on YouTube

In a perfect world, your analytics and your video content should be best friends. 👯‍♀️ Analytics + creativity should work together to point you in new directions and reinforce ideas that resonate with your audience.

Here are the top three metrics you should track monthly to optimize your channel:

1. Watch Time (Hours)

Why it’s Important: Watch time is the total amount of time viewers spend watching your videos. This metric is significant because YouTube’s algorithm favors content that keeps viewers engaged for extended periods.

What to Look For: Track your watch time to see which videos hold viewers’ attention the longest. Use this info to create content that builds on your most successful videos! 🎬

2. Audience Retention (AVD)

Why it’s Important: Audience retention measures how well your videos maintain viewers’ interest throughout their duration. High retention rates boost your video’s performance and help it rank higher in Google’s search results over time.

What to Look For: Focus on the “average view duration” and identify the exact moments where viewers drop off. Use this data to improve your future videos; correcting these small issues over time will make a big difference! 📈

3. Click-Through Rate (CTR)

Why it’s Important: CTR shows you how often viewers click on your video after seeing its thumbnail and title. A higher CTR indicates that your thumbnails and titles are compelling enough to attract viewers’ attention!

What to Look For: Track the CTR of your videos to see which thumbnails and titles perform well. Experiment with different designs and wording to continually improve your CTR. 👏

Honestly, the key to growth on YouTube lies in learning from your analytics and making content that you and your audience love. That’s when you know you’ve hit the jackpot!

🎁 Bonus: I created 10 free done-for-you aesthetic video editing templates that you can use over and over again! They’re included in the free Viral Checklist! 🎬 Download the Viral Checklist here

Use your Viral Checklist to check every edit for viral potential, keep it simple, keep it real, and watch your content take off!!